Search & business visibility

Start with the questions your audience brings.

We review how the services are described, which pages should answer particular needs and whether a visitor can move from a search result to a useful next step. The content should explain the offering in normal language, including the details that help someone decide whether to contact you. We also look at the relationship between service pages, relevant projects and supporting articles, so the website provides a coherent account of the organization.

What the work can include

• A review of page titles, descriptions, headings and internal links.
• Content structure and service-page improvements based on the audience’s needs.
• Checks of indexability, canonical URLs, sitemap coverage and relevant technical issues.
• Appropriate business, service and page structured data.
• Google Business Profile guidance and accurate local business information where applicable.
• Agreed measurement and reporting using the available website and search accounts.

Treat local information as part of the same story.

For a business serving a local market, the name, contact details, service information and public profile should be consistent and accurate. We can help review the relevant website pages and business-profile information, identify gaps and prepare appropriate updates. Profile access, verification and eligibility depend on the platform and the actual business. Location-specific pages should describe a real service relationship with the area rather than invent offices or repeat the same text under different city names.

Work within the selected website platform.

Search work is not limited to WordPress. We review the controls and constraints of the platform already in use, whether it is a hosted website builder, a commerce platform, another content management system or a custom application. Some improvements are editorial; others require development or changes by a platform provider. We identify those dependencies so the proposal reflects what can actually be changed.

Agree on the work and how it will be assessed.

Useful measurement begins with access to the right accounts and a clear view of the starting point. We discuss which indicators are relevant and how they relate to actual inquiries or other business goals. Search performance is affected by competition, location, demand, platform changes and factors outside a single provider’s control. The agreement defines the activities, reporting and review process; it does not imply a guaranteed position or a fixed number of leads.